tips

Harness the power of collective thinking

Entering the awards is a great way to tap into the creativity and expertise of your colleagues. Whether you choose to enter individually or collaborate as a group of up to six, brainstorming in a group can help you generate fresh ideas, strengthen your concept, and refine your strategy.

Choose a submission format that sparks attention

Your submission is your chance to make an impression on the judges. To enter, you’ll complete the submission form and upload a presentation (up to six slides), a video, or another creative asset that explains your idea. Use your preferred format to showcase originality and creativity. This could be through stunning visuals, compelling storytelling, or a well-crafted story.

Take a
data-driven approach

One of the most important criteria for the awards is demonstrating how your idea addresses a real problem or unlocks an opportunity with tangible outcomes. Where possible, back up your proposal with data, insights, or metrics that show the impact it could have.

Seek feedback before you submit

Before finalizing your entry, seek feedback from trusted colleagues, mentors, or leaders. A third-party perspective can uncover opportunities to strengthen your proposal and increase your chances of success.