Award categories

To recognize the diverse ways innovation can emerge, Marketing and Medical Affairs team members are invited to submit ideas across three award categories:

BREAKTHROUGH
IDEA AWARD

BREAKTHROUGH
IDEA AWARD

This award celebrates big, transformative ideas that have the potential to fundamentally shift the way we work at Merz Aesthetics. If you have bold ideas to completely reimagine our marketing campaigns and internal processes, this is your chance to shine.

This could look be…

  • A bold new idea for transforming the way we go to market with new campaigns or brand repositioning
  • An internal process that can be radically transformed to increase efficiency
  • A revolutionary approach to reimagine the way we do research or maximise research results

INCREMENTAL
BRILLIANCE AWARD

INCREMENTAL
BRILLIANCE AWARD

Sometimes, the smallest tweaks make a large impact. This award is for smart, minor adjustments to our work that enhance efficiency, generate better outcomes, or simplify the way we work.

This could look be…

  • An easy way to improve our marketing activations
  • A daily task or process that could be automated or improved to save time
  • A smart, easy idea to boost the sustainability of our daily operations

POWER OF
PARTNERSHIP AWARD

POWER OF
PARTNERSHIP AWARD

This award celebrates ideas for extraordinary partnerships that take collaboration to the next level. Whether it’s with colleagues, clients, or external partners, we’re looking for ideas on ways to collaborate that transform shared goals into transformative outcomes.

This could look be…

  • New partnerships with external parties that could enhance our business
  • Ideas to improve or broaden existing external partnerships
  • Ideas to better collaborate with other departments across Merz Aesthetics to elevate results

JUDGING CRITERIA

Judging criteria

Each submission will be evaluated by our panel of judges using the following criteria:

Criteria across all awards categories

Criteria
Description
Connection to purpose
How well does the idea align with Merz Aesthetics’ purpose and core values and support our commitments to DE&I and sustainability?
Business impact
The potential measurable outcomes, including revenue growth, efficiency, or enhanced relationships.
Creativity and originality
The degree to which the idea demonstrates original thinking and is presented with creative flair
Execution and scalability
The feasibility of implementing and scaling the idea across teams, geographies, or audiences.
Alignment to category criteria
Alignment with category-specific criteria (outlined below).

Criteria specific to category

Award category
Criteria
Breakthrough Idea Award
  • Does the idea propose a truly transformative, forward-looking approach that reimagines a core aspect of the business?
  • Was the submission informed by insights, trends, or visionary thinking about beauty, marketing, or customer experience?
  • How significantly could it elevate the brand, internal processes, or customer experience?
Incremental Brilliance Award
  • Does the idea propose a clear, targeted solution to a well-defined pain point or inefficiency?
  • How meaningful is the anticipated improvement (e.g., cost reductions, reduced time-to-market, increased stakeholder satisfaction)?
Creativity and originality
  • Does the idea demonstrate an innovative, creative approach to partnerships?
  • Will the partnership deliver elevated outcomes?
  • Does the solution reflect our core value of ‘